“I started out researching an article about mammograms, and in the process I uncovered all of this other mind-blowing information about Breast Cancer Awareness Month and the pink ribbon campaign. I even created a file called ‘Hypocrisy, Doublespeak, and Conflicts of Interest.’ Later, that file got subdivided into three separate files: ‘Monsanto,’ ‘American Cancer Society,’ and ‘Pinkwashing.’

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